After two episodes of bootstrapped product founders with Saas apps, I went mobile! Episode 3 features a talk with Andrey Butov, the founder of Antair Software & creator of more than 2 dozen BlackBerry, Android and iOS apps. Plus we take part of the conversation all the way back to the old-school Joel on Software forums.
Bootstrapped Product Talking Points
- the product strategy that is even worse than “build it and they will come”
- why Andrey had to bootstrap the same company twice
- the trade-offs of a huge early growth curve vs taking your time to grow
- why selling to small business is the same as selling to consumers
- why Andrey’s latest product is a Saas app instead of a mobile app (although it does address mobile app marketing)
We also talk about our shared hatred of the term “lifestyle business”.
Andrey has survived and thrived in an often brutal mobile app marketing environment. Mobile app developers have little control of the customer relationship, and sometimes no way to contact customers directly. Andrey shares what he has learned over the years, what he has realized about mobile app marketing and what he’d do differently now. We also talk a bit about how his latest product, Uberdeck, just might change the entire face of mobile app marketing. That’s an exciting prospect for a bootstrapper.
As always, we finish the show with some action items for aspiring founders. This is a tricky question to ask, and runs the risk of encouraging generic responses. Andrey gives a reply that is clearly informed by his years of experience as a bootstrapper. Don’t miss it!
Uberdeck – Andrey’s newest product; Send marketing campaigns and important notices directly to your mobile apps to serve as mobile app marketing.
Antair Software – Andrey’s long-running software company
Bootstrapped.fm – Andrey’s bootstrapped product podcast
So You Want to Be a Wall Street Programmer – Andrey’s book
Andrey & I talked a bit longer than expected, but his story is so interesting I didn’t want to edit too much out.