Chasing Product

Episode 40: Know When To Quit w/Christopher Hawkins

christopher.hawkins — Thu, 14 Apr 2016 11:05:07 +0000

In this episode, I answer questions from listeners about why the show is ending, who my favorite guests are, what I’m doing next, and more! Let me leave you with this letter: Dear Listener, It’s been an interesting three years, hasn’t it? Every other week, I’ve been swallowing down my nervousness, asking someone more accomplished

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Episode 39: Your Product Business Is An Asset w/Glenn Stovall

christopher.hawkins — Thu, 31 Mar 2016 06:31:18 +0000

This Episode Sponsored By: Conquering Client Conflict Paying late, not responding to emails, arguing about art direction…enough is enough. Get more respect & make more money by resolving these conflicts in your favor – more details Consultant and freelance developer Glenn Stovall joins the show to talk about how he diversified into the product

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Episode 38: Launch a Product From The Community Outward w/Nicole St. Germain

christopher.hawkins — Mon, 21 Mar 2016 03:38:30 +0000

This Episode Sponsored By: Conquering Client Conflict Paying late, not responding to emails, arguing about art direction…enough is enough. Get more respect & make more money by resolving these conflicts in your favor – more details In this episode, organizational expert and up-and-coming product badass Nicole St. Germain shares her story of learning to launch

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Episode 37: Startup Decision-Making and ROI w/Hiten Shah

christopher.hawkins — Tue, 01 Mar 2016 17:25:59 +0000

In this episode, Quick Sprout and Kiss Metrics founder Hiten Shah talks about early SEO consulting, finding the ROI in a startup, and more. Bootstrapped Product Talking Points Why you need good distribution AND good product Why innovation isn’t necessarily a priority The importance of managing expectations How patterns aid startup decision-making Hi there! To

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Episode 36: Customer-Based Product Validation w/Brad Robinson

christopher.hawkins — Thu, 11 Feb 2016 01:29:46 +0000

FAIR WARNING: I had some microphone issues with this episode, deal with it. In this episode, Cantabile developer & founder Brad Robinson tells us how he’s been validating his product with customer feedback since day 1, how he got over burnout, and more! Bootstrapped Product Talking Points Why changing perspective, not skills, is so important

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Episode 35: The Startup-Style Book Launch w/Josh Doody

christopher.hawkins — Thu, 28 Jan 2016 05:51:51 +0000

In this episode, Fearless Salary Negotiation author Josh Doody tells us how he’s treating his book launch like a startup, his plan for finding revenue streams as a self-published author, and more! Bootstrapped Product Talking Points How project management skills enable writing & launching a book Why you need to choose the right marketing channel

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Episode 34: Self-Care For Founders w/Allan Branch

christopher.hawkins — Thu, 14 Jan 2016 07:37:33 +0000

In this episode, Less Accounting founder Allan Branch shares his journey from freelancer to founder. We’ll touch on being a late bloomer, how cultural values shape the career path we take, and finish on some very strong self-care suggestions to help a founder keep going strong. Bootstrapped Product Talking Points How having highly-focused non-business interests

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Episode 33: Following Your Startup’s North Star w/Sahil Lavingia

christopher.hawkins — Tue, 17 Nov 2015 20:04:57 +0000

This Episode Sponsored By: 90-Day Product Goal Framework Are you tired of failing to meet long term goals as a product creator? Now there’s a system to help keep you on track and on task as you launch your own products – more details In this episode, Gumroad founder Sahil Lavingia opens up about VC,

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Episode 32: Designing for Startups w/Jane Portman

christopher.hawkins — Tue, 03 Nov 2015 06:45:25 +0000

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Episode 31: Closing Software Sales and Your Mental Game w/Steli Efti

christopher.hawkins — Thu, 22 Oct 2015 17:56:34 +0000

This Episode Sponsored By: RECORD & RELEASE: Learn How To Podcast In Just One Day Start with ease, find guests or co-hosts, and get comfortable with your voice. You can launch a podcast, and this book will show you how! Special offer for Chasing Product listeners in this episode – more details Steli Efti from

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Episode 30: MVPs and Product Validation w/Ian Lawson

christopher.hawkins — Thu, 08 Oct 2015 12:00:32 +0000

This Episode Sponsored By: Mastering Business Email Don’t let unprofessional emails cost you business or harm your reputation – simple guidelines to help you write better, more professional emails Special offer for Chasing Product listeners in this episode – more details Ian Lawson from Awmous and SlickPlan joins us today. As an agency owner

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Episode 29: Launching a Productized Service w/Brian Casel

christopher.hawkins — Wed, 23 Sep 2015 01:42:29 +0000

This Episode Sponsored By: RECORD & RELEASE: Learn How To Podcast In Just One Day Podcasting can help you gain status and notoriety as a subject-matter authority, and effectively build an audience by reaching your entire market. More details Today’s guest is Brian Casel, a return guest, in a first for Chasing Product. Brian is

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Episode 28: Teach Everything You Know w/Nathan Barry

christopher.hawkins — Tue, 08 Sep 2015 19:51:47 +0000

This Episode Sponsored By: RECORD & RELEASE: Learn How To Podcast In Just One Day Podcasting can help you gain status and notoriety as a subject-matter authority, and effectively build an audience by reaching your entire market. More details Today’s guest is Nathan Barry, founder of ConvertKit and author of several books. His career has

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Episode 27: Founder Success Habits w/Dan Martell

christopher.hawkins — Tue, 04 Aug 2015 21:28:39 +0000

This Episode Sponsored By: SuccessfulSoftware.net’s “Start Your Own Software Business” Intensive weekend course, 10-11 October in England: More details Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! Dan Martell, founder of Clarity.fm (among others), share his story of starting out in

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Episode 26: Long-Term Product Success ft/Tom Rossi

christopher.hawkins — Wed, 22 Jul 2015 18:44:32 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! Tom Rossi, founder of Tickspot and Buzzsprout, share his founders’ journey on this episode. From client services to a Web 2.0 epiphany to long-term success without marketing, Tom has managed to sustain a

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Episode 25.5: Gumroad Small Product Lab Winner, D.J. Coffman

christopher.hawkins — Tue, 07 Jul 2015 17:53:18 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! DJ Coffman joins the show today. We talk about DJ winning the recent Gumroad Small Product Lab challenge. We also discuss his journey from being a young artist to becoming an experienced cartoonist.

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Episode 25: Build Something Small, Build Something Now w/Justin Jackson

christopher.hawkins — Tue, 16 Jun 2015 15:40:34 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! Justin Jackson joins the show today. From hacking on a Vic 20 to releasing multiple products and podcasts, Justin has done a lot! More importantly, he’s figured out a lot about how to

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Episode 24: Learning As You Go w/Tracy Osborn

christopher.hawkins — Tue, 02 Jun 2015 20:56:36 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! Tracy Osborn joins us today to talk about her founders journey. From college CS to art courses, to an incubator, Tracy has made her bones in the industry by learning as she went

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Episode 23: Building An Audience w/Richard Felix

christopher.hawkins — Tue, 19 May 2015 15:17:24 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! Richard Felix joins the show in this episode. Richard Felix has a multi-product mini-empire going on. From his early collaboration with Chris Coyier until now, Richard has leveraged building an audience and education

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Episode 22: Practical Product Transitions w/Garrett Dimon

christopher.hawkins — Tue, 07 Apr 2015 21:41:54 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! Today we have Garrett Dimon (founder of Sifter) on the show. Garrett shares the story of his transition from consulting to products. Bootstrapped Product Talking Points How to scale big-company testing practices down

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Episode 21: The Importance of Planning & Experience w/Cat Noone

christopher.hawkins — Thu, 05 Mar 2015 08:42:54 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! The talented Cat Noone of Liberio joins us to talk about her experience in freelancing and in moving to a bootstrapped product. Due to editing issues, this episode is a full week late.

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Episode 20: The Non-Technical Founder w/Ron Story, Jr.

christopher.hawkins — Tue, 10 Feb 2015 18:26:11 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! This episode, we learn about life as a non-technical founder, courtesy of Ron Story, Jr. sharing his story with us. Bootstrapped Product Talking Points Why business is becoming commoditized How to do cheap email

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Episode 19: Saas Marketing Essentials w/Ryan Battles

christopher.hawkins — Tue, 20 Jan 2015 05:00:06 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! This episode of Chasing Product features Ryan Battles, walking us through the essentials of Saas marketing. Bootstrapped Product Talking Points Why you have to carefully vet your team The importance of validating &

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Episode 18: Outsourcing Product Development w/Dave Rodenbaugh

christopher.hawkins — Tue, 06 Jan 2015 20:47:50 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! This episode of Chasing Product features Dave Rodenbaugh, giving a master class on outsourcing product development. Bootstrapped Product Talking Points What things you must *not* outsource if you want to be successful How

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Episode 17: Startup Realities w/Amy Hoy

christopher.hawkins — Tue, 13 May 2014 17:50:17 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! This episode of Chasing Product features Amy Hoy, sharing her no-BS-allowed outlook on startup realities and growing a businesses. Bootstrapped Product Talking Points Why the businesses featured in “entreporn” are outliers, not startup

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Episode 16: Building a Software Business On The Road w/Mike Taber

christopher.hawkins — Mon, 31 Mar 2014 22:29:41 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! Mike Taber of AuditShark shares his tale of building a software business while on the road as a consultant. We talk about life as a consultant and a founder, the random nature of

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Episode 15: Perpetual Software Product Validation w/Alex Yumashev

christopher.hawkins — Thu, 20 Mar 2014 21:14:29 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! Alex Yumashev (founder of JitBit) joins us to talk about growing into a small software firm with multiple products. We also touch on how and why Alex is almost constantly doing software product validation

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Episode 14: Copy Hacking for Conversions w/Joanna Wiebe

christopher.hawkins — Tue, 25 Feb 2014 05:00:09 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! In Episode 14, Joanna Weibe (founder of CopyHackers) sets us all straight on what copy hacking (writing conversion copy for the web) is all about, and how it can help your startup. We

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Episode 13: Organic Product Development w/Josh Pigford

christopher.hawkins — Tue, 04 Feb 2014 15:52:59 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! Josh Pigford, serial maker of things, joins me for this episode. Josh has a wonderfully diverse portfolio of projects. Starting as a designer and gradually transitioning into launching web products, Josh has had both

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Episode 12: Charge More for Your Product w/Patrick McKenzie

christopher.hawkins — Thu, 09 Jan 2014 21:21:18 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! This time out, I talk with Patrick McKenzie about his journey through software entrepreneurship, and why “charge more for your product” is often the best thing you can do. Kalzumeus.com – Patricks blog Bingocardcreator.com –

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Episode 11: Launching an App With a Full-Time Job w/David Raffauf

christopher.hawkins — Mon, 30 Dec 2013 17:50:24 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! On Episode 11, I talk to David Raffauf, founder of Scoreboard, a Saas app that handles invoicing for freelancers and agencys. David shares his story of launching an app, marketing, and doing business

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Episode 10: If At First You Don’t Succeed, Product Launch Again w/Tim Whitacre

christopher.hawkins — Thu, 19 Dec 2013 17:48:53 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! In this episode, Tim Whitacre of Plain and Argyll Studios shares what he’s learned while transitioning out of freelancing and into products. Tim is fearless, and freely shares the story of multiple non-thriving

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Episode 9: Launching an App to Your Own Community w/Rachel Andrew

christopher.hawkins — Fri, 15 Nov 2013 21:29:49 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! This episode features Rachel Andrew telling us her startup story. Going from freelancer to launching an app, Rachel has created not just a product but a small suite of revenue-generating endeavors, including speaking

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Episode 8: The Importance of Small Wins w/Ivan Lopez

christopher.hawkins — Tue, 22 Oct 2013 08:31:45 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! Episode 8 features Ivan Lopez, founder of AB Press Optimizer and Project Conductor. Ivan shares his tale of bootstrapping a large product, only to reconsider and do a smaller one instead. By doing

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Episode 7: Commit to Launching Product w/Ian Landsman

christopher.hawkins — Tue, 15 Oct 2013 01:00:04 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! What are you prepared to do? That’s the question Ian Landsman poses in Episode 7 as we talk about launching product. Ian takes us from his start in retail all the way through

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Episode 6: Acquiring a Software Product w/Carl Diesing

christopher.hawkins — Mon, 07 Oct 2013 05:00:42 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! In episode 6, Carl Diesing shares the story of how his consulting firm went about acquiring a software product (Saas app). We talk about running a consultancy while building or buying a product,

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Episode 5: Product-izing Your Consulting Work w/Brennan Dunn

christopher.hawkins — Tue, 01 Oct 2013 17:42:15 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! In this episode, Brennan Dunn talks about consulting work and the product business. He shares some of the pitfalls of each, while teaching us what he learned as he moved from consulting work

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Episode 4: Software Product Marketing & Design w/Brian Casel

christopher.hawkins — Mon, 23 Sep 2013 23:59:06 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! Ready for more talk about bootstrapping? Brian Casel joins us for the 4th episode. We talk about Brian’s experience developing and releasing 2 Saas apps (and more!). We also get to cover some

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Episode 3: Mobile App Marketing and Double-Bootstrapping w/Andrey Butov

christopher.hawkins — Sun, 15 Sep 2013 19:18:12 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! After two episodes of bootstrapped product founders with Saas apps, I went mobile! Episode 3 features a talk with Andrey Butov, the founder of Antair Software & creator of more than 2 dozen

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Episode 2: Delegating Your Bootstrapped Product Efforts w/Ruben Gamez

christopher.hawkins — Tue, 10 Sep 2013 16:56:26 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! Ruben Gamez of Bidsketch joins me on this second episode. We discuss his journey from freelancer to day job and on to product. We learn what Ruben did right from the very start.

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Episode 1: From Freelancer to Bootstrapped Product Launch w/Rob Walling

christopher.hawkins — Tue, 03 Sep 2013 04:51:33 +0000

Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! I’m so grateful to announce that the first episode of Chasing Product is now live. In this episode, Rob Walling shares what he’s learned while making the transition from freelancing to launching bootstrapped

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