Bootstrapped Product Talking Points
- Why you need good distribution AND good product
- Why innovation isn’t necessarily a priority
- The importance of managing expectations
- How patterns aid startup decision-making
Hiten.com – Hiten’s newletter
Quick Sprout – Make Better Content, co-founded by Hiten
KISS Metrics – Analytics Built to Optimize Marketing, co-founded by Hiten
Crazy Egg – Visualize where your visitors click, co-founded by Hiten
Neil Patel – Hiten’s co-founder & marketing badass
A Technique for Producing Ideas – book by James Webb Young
Conquering Client Conflict – Resolve conflicts, get more respect, make more money as a freelancer
Hiten Shah has made the transition from freelancing to products in a big way. Starting as an SEO consultant in the early 2000’s, Hiten has managed to hone his startup decision-making skills to a high degree, all while founding 3 companies, each offering a product not too far removed from the SEO consulting family tree.
“On a very high level, I’m just fascinated by the power of words & business”
In this episode, Hiten and I talk a but about keeping your freelancing business in order to better enable your product aspirations. We touch a bit on the importance of setting expectations and maintaining boundaries (which my free e-mail course happens to cover). In fact, Hiten cites his best freelancing skill that carried over into doing startups as his ability to manage expectations, calling it the most fundamental difference between success and failure. We also delve into his startup decision-making process by talking about some of the frameworks and patterns Hiten uses both when mentoring other founders and when making decisions of his own.
Hiten shares his insight on selecting the best marketing channel for your product, and why it’s necessary to have both a strong product and strong distribution rather than just one or the other. We also talk about the role of innovation in the startup decision-making process, and whether or not it’s as much of a factor now as it was 5+ years ago. He encourages founders to really think about the problem they’re solving and who has it. Hiten suggests that founders look for a direct path to ROI for their customers as early as possible.
And always, we finish the show with 3 action items that you can implement right away in your own business.